How to Turn Your Expertise Into a Business That Actually Works

Using the Power of Choreography

So You Can Finally Build a Business That Feels Right

Without Wasting Years and Thousands Trying to Piece It All Together Alone

You’ve mastered your craft

now it’s time to master the structure that lets you share it at scale.

Register now for the free Masterclass and discover how to turn chaos into clarity.

If You’re an Expert Who’s Tired of Trying to Piece It All Together Alone

Time drain

You’ve launched half-finished ideas that never felt fully “right”

Tech overwhelm

You’re spending too much time fighting tech instead of building impact

Offer confusion

You know what you’re good at, but you’re stuck trying to build a business around it

We’re On a Mission to End Expert Overwhelm

At Business Choreography, we believe the world gets better when experts like you succeed. That’s why we built the system we wish we had when we started.

So you can build your business faster, smarter, and with less stress.

We’re Michael and Lexi, former professional dancers turned business builders and we’ve helped hundreds of experts turn their ideas into businesses that create impact. Now it’s your turn.

We’re Michael and Lexi—former professional dancers turned business builders—and we’ve helped hundreds of experts turn their ideas into systems that scale. Now it’s your turn.

The Missing Piece Isn’t More Tactics. 

Business Choreography is the art of turning your brilliance into a repeatable, scalable
performance. Instead of winging it, you move with precision. Instead of wondering what
to do next, you flow through a framework designed for impact.

That framework is ICM:

Initiate

Define your vision, offer, and
structure

Create

Build your systems, workflows, and delivery

Motivate

Launch, market, and grow with confidence

Everything You Need. Nothing You Don’t.

The Business Choreography ICM Framework

"Your end-to-end roadmap through the Initiate, Create, and Motivate Framework, so you’re never stuck wondering what comes next."

Slide 1
The Choreography Components Library

"Plug-and-play templates, systems, and workflows for your funnels, automations, emails, and backend, so you can build like a pro even if you’ve never done it before."

Slide 2
Your Interactive ICM Roadmap

"Visual guidance to track your journey and stay focused, so you always know exactly where you are and what to do."

Slide 3
Weekly LIVE and Recorded Deep Dive Sessions

"Access expert coaching and implementation sessions, so you never have to figure it all out alone."

Slide 4
LIVE Group Choreography Sessions

"Get real-time answers and connection every week, so you’re always supported and never stuck."

Slide 5
The Marketing Choreography Framework

"Aligns your visibility, messaging, and conversion systems into one synchronized strategy, so you can grow without getting scattered."

Slide 6
Prebuilt ENTIRE Marketing Systems

"Lead magnet, webinar, challenge, on-demand class, and more, so you can launch faster with proven plug-and-play systems."

Slide 7
The Choreo Suite Platform

"One powerful system to manage your website, CRM, automations, calendar, and content, so you can stop duct taping tools together. This is the stage all your business choreography will be performed on."

Slide 8

Driving Growth, Amplifying Impact

CJ

⭐⭐⭐⭐⭐

“I loved the idea that you could Choreograph a business.”

Rob

⭐⭐⭐⭐⭐

“Bottom line I don't know what I'd do without these two!”

Stephanie

⭐⭐⭐⭐⭐

“It's really freed me up to do the work I'm best at.”

Michelle

⭐⭐⭐⭐⭐

“They've nailed it!”

George Owens

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Kim Wexler

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James Cart

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Ready to Choreograph Your Business?

  • Watch the Masterclass and see the full system in action 

  • Join the Waitlist for the next Business Choreography Cohort 

  • Apply for Custom Choreography to get your business Choreographed by us

NEXT

Get In Touch

Address

Office: 2795 E. Cottonwood Parkway, Suite 300 #1004

Assistance Hours

Mon – Sat 9:00am – 8:00pm

Sunday – CLOSED

Phone Number:

(385) 442-7188

New York, NY, USA

Business Choreography System

Business Choreography is the art of turning your brilliance into a repeatable, scalable performance. Instead of winging it, you move with precision. Instead of wondering what to do next, you flow through a framework designed for impact.

CUSTOMER CARE

(385) 442-7188

2795 E. Cottonwood Parkway, Suite 300 #1004

© 2025 - All Rights Reserved, Business Choreography System